CONTRACTOR
CONFERENCE
ContractorCon is for commercial construction owners, contractors & tradespeople looking to take their business to the next level.
October 6th-7th, 2022
at the Hyatt Regency, Orlando, FL
Reserve Your Conference Seat

About Contractor Conference

Learn: Get Critical Strategies & Tools for Success
Take advantage of two days of high-level educational presentations providing strategies for how to grow and scale your business including in the areas of financing, operations, marketing, and technology.

Gain Relevant Insights from Accomplished Pros

Connect: Network with Peers & Share Ideas
Speakers

Jessie Ladson
President, Ladson Construction, Founder of Contractor Success School

Ben Newman
Performance Coach, Top 50 Speaker & #1 WSJ Bestselling Author of Uncommon Leadership

Paul Bertozzi
President & CEO, Live Oak Contracting

Brian Hess
President & CEO, The Pavement Group

Jeremy Voss
President, Springer Construction

Coach Michael Burt
17X Author, Founder of the Greatness Factory, #1 Activator of Prey Drive

David Perez
CEO of The DAP TAX Strategy, Best Selling Author, Host of UNREAL Tax Strategies

Clifton Muckenfuss
Director of Coaching at WinRate Consulting

Stephen J. Martinez
PA-C: Strength and Energy Specialist
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50% OFF FOR A LIMITED TIME
Pro
- Two Day Contractor-Con
- Pro Seating
- Contractor-Con Swag
VIP
- Two Day Contractor-Con
- VIP Seating
- VIP Lunch
- Contractor-Con Swag
Elite
- Two Day Contractor-Con
- Front Section Seating
- Exclusive Offers from Sponsors
- VIP Lunch
- Exclusive Happy Hour
- Meet & Greet with Speakers
- Contractor-Con Swag
Diamond
- Two Day Contractor-Con
- Premium Seating at Sponsored Tables
- Exclusive Q&A with Speakers
- Exclusive Offers from Sponsors
- Diamond Lunch Seating with Speakers
- Exclusive Diamond Dinner
- Exclusive Happy Hour
- Meet & Greet with Speakers
- Contractor-Con Swag
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ContractorCON 2022 Program
Two full days of compelling insights, education, panel discussions and VIP breakout sessions.
Day 1
Doors Open / Social
Jessie Ladson Unbreakable
Foundations through Culture Building success begins and ends with building a successful company culture. Here’s how to establish a rock-solid foundation for growth.
Driving Your Sales Success
Ben has over 20 years experience selling at a very HIGH level. His past sales performance garnered him national recognition within the Financial Services industry with production in the TOP 1% of advisors around the world on a team managing over $250 million dollars of assets. After selling his practice, Ben can now be found on stages and in boardrooms around the world sharing his proven sales strategies to empower others to sell at their highest level and is one of the most sought-after business performance coaches in the world.
Break
Scaling to $140
Million in Four Years Many people launch successful small businesses with revenues up to $10 Million. But how do you break through to that next level of hyper-growth? Paul Bertozzi provides the answers and strategy that has allowed him to just that.
Recap & Afternoon Outlook
VIP Breakouts
Scaling with Technology
Technology is the great equalizer. Using the right technology, the proper ways enables you to scale almost anything.
Valued Relationships
Building relationships is a long- term investment. The more you put into it, the more you get out. Trust builds relationships and relationships build your business.
Break
Panel Discussion
Day 2
Doors Open / Social
People Remember Solutions, Not Problems
In times of crisis, it is imperative to know how to think critically and ask the right questions to learn the answers. We’ll show you how to do it so you can show all your people.
Activating Your Prey Drive
Unlock a deep drive in you for your potential by unpacking the three phases of Prey Drive, which is an instinct to pursue. He will show you the five activators and how to activate and reactive this drive daily to pursue your goals and dreams.
Break
It’s Your Right Not to Pay Taxes
Many people fail in not being prepared with tax strategies. Learn how to be proactive and prepare. Don’t be reactive!
Recap & Afternoon Outlook
VIP Breakouts
Creating Raving Fans
Clifton embraces and teaches the concept of “Raving Fans” – people so happy about you, your culture or your brand that they become obsessive. Raving Fans are external (customers, partners, vendors, etc.) and internal (employees), and by focusing on culture and experiences, businesses can create Customers for Life.
Branding in Dominate Industry
Identify the gap in the marketplace not being met and provide a solution. Learn how Xena Workwear became a multimillion dollar agency marketing women in construction
Leadership through Optimal Performance
Stress and anxiety can cause internal challenges within our bodies and before we know it, you are no longer performing at a high level for our teams. Most people feel “fine” but feeling fine is not enough. You owe it to our teams and employees to be optimal and the best version of ourselves. Steve is going to break down the impacts of stress and challenges that you have daily and how to overcome them so that you are performing at your optimal level.
Q &A Panel
Closing
8:00 am – 8:30 am | Doors Open / Social | |
8:30 am – 9:00 am | Opening Keynote: Jessie Ladson | Unbreakable Foundations through Culture Building success begins and ends |
9:00 am – 10:15 am | Ben Newman | Driving Your Sales Success Ben has over 20 years experience selling at a very HIGH level. His past sales performance garnered him national recognition within the Financial Services industry with production in the TOP 1% of advisors around the world on a team managing over $250 million dollars of assets. After selling his practice, Ben can now be found on stages and in boardrooms around the world sharing his proven sales strategies to empower others to sell at their highest level and is one of the most sought-after business performance coaches in the world. |
10:15 am – 10:30 am | Break | |
10:30 am – 11:00 am | Paul Bertozzi | Scaling to $140 Million in Four Years Many people launch successful small businesses with revenues up to $10 Million. But how do you break through to that next level of hyper-growth? Paul Bertozzi provides the answers and strategy that has allowed him to just that. |
11:00 am – 11:15 am | Jessie Ladson | Recap & Afternoon Outlook |
11:15 am – 12:30 pm | Lunch | VIP Breakouts |
12:30 pm – 1:15 pm | Brian Hess | Scaling with Technology Technology is the great equalizer. Using the right technology, the proper ways enables you to scale almost anything. |
1:15 pm – 2:00 pm | Jeremy Voss | Valued Relationships Building relationships is a long-term investment. The more you put into it, the more you get out. Trust builds relationships and relationships build your business. |
2:00 pm – 2:15 pm | Break | |
2:15 pm – 3:00 pm | Jon Paramore |
8:00 am – 8:30 am | Doors Open / Social | ||
8:30 am – 9:15 am | Jessie Ladson | People Remember Solutions, Not Problems In times of crisis, it is imperative to know how to think critically and ask the right questions to learn the answers. We’ll show you how to do it so you can show all your people. | |
9:15 am – 10:00 am | Coach Michael Burt | Activating Your Prey Drive Unlock a deep drive in you for your potential by unpacking the three phases of Prey Drive, which is an instinct to pursue. Coach Burt will show you the five activators and how to activate and reactive this drive daily to pursue your goals and dreams. | |
10:00 am – 10:15 am | Break | ||
10:15 am – 11:00 am | David Perez | It’s Your Right Not to Pay Taxes Many people fail in not being prepared with tax strategies. Learn how to be proactive and prepare. Don’t be reactive! | |
11:00 am – 11:15 am | Jessie Ladson | Recap & Afternoon Outlook | |
11:15 am – 12:30 pm | Lunch | VIP Breakouts | |
12:30 pm – 1:15 pm | Clifton Muckenfuss | Creating Raving Fans Clifton embraces and teaches the concept of “Raving Fans” – people so happy about you, your culture or your brand that they become obsessive. Raving Fans are external (customers, partners, vendors, etc.) and internal (employees), and by focusing on culture and experiences, businesses can create Customers for Life. | |
1:15 pm – 2:00 pm | Joseph Hughes | Branding in Dominate Industry Identify the gap in the marketplace not being met and provide a solution. | |
1:45 pm – 2:30 pm | Stephen J. Martinez | Leadership through Optimal Performance Stress and anxiety can cause internal challenges within our bodies and before we know it, you are no longer performing at a high level for our teams. Most people feel “fine” but feeling fine is not enough. You owe it to our teams and employees to be optimal and the best version of ourselves. Steve is going to break down the impacts of stress and challenges that you have daily and how to overcome them so that you are performing at your optimal level. | |
2:30 pm – 3:15 pm | Panel | Q&A Panel Discussion You’ve got questions? Our panel has answers. | |
3:15 pm – 3:30 pm | Jessie Ladson | Closing |

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Venue
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CONTRACTORCON 2022
ContractorCon is annual educational conference for Commercial Construction Business Owners including Certified General Contractors, Sub-Contractors & Tradespeople
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Jessie graduated from the University of North Florida in 2009 with a Bachelor’s of Science Degree in Construction Management, and received a Master’s Degree in Business Administration from the University of Phoenix in 2012. Since graduating with his MBA in 2012, Jessie has managed over $200 million in commercial construction and over $2 million in residential construction working with two of the largest construction managers, managing multiple large-scale projects, simultaneously. This has exposed Jessie to many types of deliverables for some of the most complex projects, providing him the skill set needed to adjust to any given project and client’s needs.
Since 2009, Jessie has gained extensive experience in the industry, which has equipped Ladson Construction with the necessary procedures and techniques to manage all facets of the construction process.
Outside his career as a general contractor, Jessie is a family man who is always looking for ways to be creative and help others in any way possible.
Ben Newman is a highly regarded Performance Coach, International Speaker and Best-Selling Author, whose clients include Fortune 500 companies around the world, business executives, sales organizations and professional athletes in the NFL, PGA, NBA, MLB, UFC and NCAA.
Newman is the #1 Wall Street Journal and USA Today Bestselling author of UNCOMMON Leadership.
Ben serves as a Mental Conditioning Coach for the 18-time National Champion Alabama Crimson Tide football team and has worked with players from the last 4 Super Bowl Champion teams. He was recently selected by Influencive.com as one of the TOP 10 Motivators in Sports and Real Leaders Magazine selected him as one of their 2019, 2020, and 2022 TOP 50 Speakers in the World.
Through the adversities of covid19, Ben’s BNC Speakers and Coaching groups have had a tremendous impact on organizations finding alternative ways to drive growth.
Newman’s clients have included: Microsoft, United States Army, Anheuser-Busch InBev, Quicken Loans, Miami Dolphins, MARS Snackfoods, Kansas State Football, St. Louis Cardinals, North Dakota State Bison Football, Northwestern Mutual, AFA Singapore, Mass Financial Group, Wells Fargo Advisors, Great West Life Canada, Boston Medical Center, Boys & Girls Club of America, St. Croix, Missouri Tigers Basketball, New York Life, The University of Iowa and The Minnesota Vikings…as well as thousands of executives, entrepreneurs, athletes and sales teams from around the globe.
Ben’s authentic, powerful, and engaging storytelling has become internationally recognized and he has shared the stage with Jerry Rice, Ray Lewis, Tony Dungy, Colin Powell, Brian Tracy, Ken Blanchard, Jon Gordon, Dr. Jason Selk, Floyd Little, Aeneas Williams, WaltJocketty and other leaders and legends in the world.
Ben lives in his hometown of St. Louis, Missouri with the true measure of his success, his wife, Ami, and their children, J. Isaac and Kennedy Rose.
Paul Bertozzi is the Founder and CEO of Live Oak Contracting, a multifamily general contractor based in downtown Jacksonville. He received a BA in Economics from Auburn University and immediately began his career in the construction industry. To date, Paul is a licensed general contractor in nine states. Since founding Live Oak Contracting in 2014, Paul has grown their portfolio to include projects up and down the East Coast from Florida to Maine. Live Oak Contracting’s mission statement is a true reflection of Paul’s goals for not only his company, but for his employees as well; building long- term relationships based on integrity.
Under Paul’s leadership, Live Oak has successfully managed projects in an array of industries, including Market Rate, Tax Credit, HUD Multifamily, Mixed Use, Industrial, and Commercial.
BUSINESS DEVELOPMENT
Paul has grown Live Oak Contracting exponentially over recent years. In 2015, the company reported $7.5 million in revenue, growing to $96 million in revenue by 2018 and to $189 million in 2020. Paul drove these results through his example and management and led Live Oak Contracting to be recognized as one of Jacksonville’s Top 50 Fastest Growing Companies by the Jacksonville Business Journal in 2017, 2019, 2020, and 2021.
AWARDS AND RECOGNITIONS
Paul’s management has elevated Live Oak Contracting to award-winning status. These include:
- 2017, 2019, 2020, 2021 Fast 50 from the Jacksonville Business Journal
- 2019 finalist for Coolest Office Space with the Jacksonville Business Journal
- 2019, 2020, 2021 Best Places to Work with the Jacksonville Business Journal
- 2019, 2020, 2021 Top 10 Largest General Contractors by Revenue with the Jacksonville Business Journal
- Ranked 34th on Inc 500’s Fastest Growing Companies in the Country in 2018
- 2018’s #1 Fastest-Growing Contracting Company from Inc 500
- Ranked fourth on GC Magazine’s Top Contractors 2018 list
- Ranked sixth on GC Magazine’s Top Tenant Improvement 2018 list Personally, Paul was selected as one of Jacksonville’s 40 Under 40 in 2017 and, in 2018, was a finalist in Ernst and Young’s Entrepreneur of the Year for the State of Florida. Paul has also been recognized as one of the 100 Most
Influential Commercial Real Estate Executives in America and was on the Jacksonville Business Journal’s list of Ultimate CEOs in 2019. Most recently Paul was awarded a 2021 Top Entrepreneur by the Daily Record.
COMMUNITY INVOLVEMENT
Paul was born and raised in Jacksonville and feels a strong connection to the
community. He is passionate about giving back to local charitable organizations and creates an environment where his employees can do the same. Organizations he supports include the North Florida School of Special Education, Jaguars Foundation, Jacksonville Children’s Chorus, and Safe Harbor Boys Academy.
Paul also has a heart for seeing Jacksonville grow. He served as a mentor for the NEFL ULI Emerging Leaders group and NAIOP’s Mentorship Program and is currently on the Board of Governors for the Jacksonville Chamber of Commerce and the Board of Advisors for NEFL Urban Land Institute. He is also an investment partner for JAX USA and Downtown Vision.
The last year has been very difficult for the construction industry and for business owners. From supplier issues and material shortages to navigating remote working and managing a team located across the East Coast, Paul has kept Live Oak Contracting on target and on a mission. Without his leadership, partnerships with subcontractors, clients, and project teams, and vision for the future, Live Oak Contracting would not be emerging from the COVID crisis in the position in which they are. He is diligent in choosing which markets to build in, focusing on cultivating relationships in regions with mindful and ethical opportunities.
Building a foundation for an industry with many players takes commitment, integrity and relentlessness–just three of many qualities that have enabled Brian Hess to build an eight-figure company and forge enduring relationships with clients that are in the rankings to span decades.
Over his lifetime, Brian has devoted himself to focusing on the specificities of hard work. When it is time for his legacy to live on those who know him will remember him as someone who has set the example for being exceptional in every aspect of their life. As CEO and President of The Pavement Group, Top Contractor School, and Host of The Perspective Podcast, Brian has proven that serving his clients and listeners using his unique data will certainly pave the way for more industry icons following his lead. Brian leads an esteemed team of various skills with expertise in technology, marketing, production, sales, and of course, construction.
A University of Pittsburgh graduate with a degree in Business Administration and Management, Brian’s definition of happiness is fulfillment and knowing one has made the difference they sought out to make, which is mostly influenced by being a son, husband, father, and CEO. With an extensive understanding of leadership, oration, and his proprietary technology, Brian expertly navigates through all the processes he and his team have created to ensure success, avoid pitfalls and achieve the highest value for those he works with. Inspired by Brian’s example, his influence gives the perspective to those who have invested in his brand to take time to understand goals, be responsive and transparent in their communications, and earn trust. When two of Brian’s personnel achieved their goals of buying their first home, it allowed Brian to see that he and his team built something from scratch that enabled the American Dream to be possible for his people.
Brian has elevated the concept of tailor made client service in developing a hallmark approach to business centered on personal attention, customized technology, education, and a mentor to mentee revolving door for the utmost success.
In his personal time, Brian enjoys spending time with his family, and says that his favorite job is as a Father and Husband. Brian follows the diligence, love, and culture-building skills that he learned from his greatest influences: his parents. He and his wife, Lori have built a beautiful life with their four children, Paisley, Kingston, Quincy, and Preston and Brian says he has never felt as loved as he does than at the end of the workday when he walks into his house.
Jeremy Voss is President of Springer Construction, based in Eaton Park, Florida. Springer Construction has been building and maintaining industrial, retail and commercial construction for over thirty years. The company’s blueprint for success is delivering quality construction on time and on budget, while remaining highly engaged with clients throughout the process, giving detailed-oriented and personalized attention to each project.
Jeremy graduated from the University of Florida, earning his Bachelor’s Degree in Building Construction Management in 2003. In addition to his role as at Springer Construction, he has served as Senior Project Manager for PCL Construction Services since 2004.
PCL Construction ranks among the largest general contractors in the United States. The PCL family of companies is a group of independent general contracting construction companies in Canada, the United States, Australia and the Caribbean. PCL has headquarters in Edmonton, Alberta, Canada, with the United States head office in Denver, Colorado.
Jeremy enjoys leadership roles and serving others and showcases both as a
Board Member for the Central Florida BCN Gator Club and a Lead Mentor for
the ACE Mentor Program.
Coach Michael Burt is considered “The Super Coach,” a unique blend of a former championship coach and an entrepreneurial mind. He is the author of ten books on new-era leadership, dynamic personal growth, building high performance cultures, and manifesting big dreams. His bestselling books include, “This Ain’t No Practice Life” and “Everybody needs a Coach in Life” in which he teaches people the systems and structures to break through their ceilings of success and find and fill their missing structures.
Coach Burt began his coaching career at the age of 18 at Woodbury Grammar School before being hired as an assistant at one of the largest high schools in TN (Riverdale) at 19. He quickly rose through the ranks before being named the youngest head coach in TN at one of the largest high schools at the age of 22. Over a nine-year period of being the head coach he won 221 games, produced seven 20+ win seasons, four conference titles, three sub-state appearances, two miss basketball finalists, and the school’s first ever Class AAA state championship. He laid the foundation for the school to go on to win five of the next seven state championships and become the USA today #1 team in the country a few years later.
After four books released and speaking engagements all over the country Coach Burt retired from athletic coaching to build his coaching company of Michael Burt Enterprises. He now speaks, coaches, trains, and leads some of the top companies in the world. His biggest coaching program has over 150 entrepreneurs and sales professionals enrolled in MONSTER PRODUCER and his new virtual training interactive platform is called “The Monster Growth Academy” which houses over 400 web based interactive lessons for you to absorb on any device anytime. See more at www.monsterproducer.com.


Clifton Muckenfuss is an Entrepreneur with an extensive background in Sales, Marketing, and Leadership. A graduate of Clemson University (2000) with a Bachelor’s Degree in Marketing Communications with, a Minor in Advertising, Clifton has Co-Founded several service-based companies, one being a multi-million dollar Home Improvement Company.
With a passion for people, Clifton is hyper-focused on Client Experience, and his companies have won numerous awards for Service Excellence. He and his companies have been featured in Inc. Magazine, Qualified Remodeler, and Remodeling Magazine.
Clifton is an energetic, results-driven business coach and consultant. He currently serves as the Director of Coaching at WinRate Consulting, which specializes in contracting / home service businesses. In this Leadership Role, Clifton supports the existing Coaching Team, actively recruits new coaching candidates, and also works with one-on-one clients across the USA and Canada.
Clifton is on a mission to transform the owners within the industry, changing their mindsets, improving their lives, and helping them create businesses, not jobs.
Clifton embraces and teaches the concept of “Raving Fans” – people so happy about you, your culture, or your brand that they become obsessive. Raving Fans are external (customers, partners, vendors, etc.) and internal (employees), and by focusing on culture and experiences, businesses can create Customers for Life.
He founded Building Raving Fans, LLC to provide businesses the tools to increase their online reputation, enhance the client experience and drive profits. Through its Customers for Life programs, businesses can automate their reputation management strategy and stay Top of Mind with their customers, vendors, and employees through automated “gifting” programs and handwritten thank you cards.
In his personal time, Clifton enjoys Clemson Football, boating, traveling, reading, working out, and spending time with his wife, Mary Ann, and three children, Chase, Cody & Cameron. He recently relocated from St. Thomas, USVI after living on a catamaran with his family and currently resides in Venice, FL.

Stephen J. Martinez, PA-C is a certified physician assistant who specializes in functional and energy medicine. He holds national certifications in Bioidentical hormone and peptide therapy. He is passionate about helping hard working men who wish to become the best version of themselves regain their vitality, strength and energy. His clients accomplish their goal due to his ability to customizes routines designed to help them achieve cellular efficiency and communication. Steve believes our bodies are perfect creations and can be restored though clean, natural, bioidentical therapies if conducted in the appropriate way.
He is certified in Bioidentical hormone replacement therapy, holds an A4m (American Academy of Anti-Aging medicine) National Peptide certification, member of SSRP (Seeds Scientific Research and Performance) mastermind community, and is also an Institute of Functional Medicine Practitioner.
He is originally from Yakima, Washington. After serving in the United States Air Force, he graduated Phi Sigma Theta Honors Society from the University of Washington School of Medicine.
Aside from being the chief operator and clinician of Lions Lead, he is also the founder of Restore Wellness RGV Center for Functional and Regenerative Medicine and Co-founder of GROOV Wellness Center for Energy Optimization.
When Steve is not practicing regenerative medicine, he enjoys participating in Triathlons and Bodybuilding. He is supported by his lovely wife Michelle and his adventurous little boy Maximilian.

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- Jefferson Rogers
- CEO of JKR Windows, Author, and Podcast Host
- ABOUT JEFFERSON K. ROGERS
CEO of JKR Windows, author, and podcast host Jefferson K. Rogers is not afraid to admit that he did not like who he was 10 years ago. Initially, he built up his wealth working in sales, but it wasn’t long before his battle with alcohol and drug addiction began to rob him of his finances, career, and relationships. One low moment after another, Jefferson eventually hit rock bottom and had no idea what it could look like to turn his life around.
Fast forward to 2022 and Jefferson is the head of JKR Windows, a $30 million company that he built from SCRATCH in just four short years. While growing his business, Jefferson learned a ton of valuable lessons the hard way. He discovered the importance of focusing on his team every day, which has grown to nearly 100 team members; and having great coaches and mentors, including Grant Cardone.
JKR Windows was recently named the fastest-growing replacement window company in Utah and awarded top company growth at the 2020 D2D CON. Today, Jefferson has 65,000 followers on Instagram and is dedicated to not only building on his own success but also helping others who are in the same position he remembers being in. He guides aspiring entrepreneurs to clarify their vision, invest in themselves, and achieve their biggest goals by going ALL IN.